Daniel McCulloch
Partner  |  Smart Business Solutions

Daniel McCulloch is a chartered accountant and business consultant who helps owners turn financial insight into real-world business growth. With a background in accounting and a decade spent working alongside high-performing companies, Daniel’s approach is grounded in facts - not guesswork. He digs into the numbers, systems, and processes that drive a business, uncovering what’s really working and what’s holding it back. For clients, this means clarity and control. Whether it’s improving profitability, tightening cash flow, or building accountability across the leadership team, Daniel’s advisory is about measurable change. He combines financial acumen with practical strategy, helping business owners make confident decisions and build a business that runs better, grows faster, and creates more freedom.

From Entrepreneur to Business Consultant: Building Better Businesses by Design

Daniel McCulloch helps business owners turn financial clarity into confident action. A Chartered Accountant and Partner at SMART Business Solutions, Daniel’s consulting approach is built on one simple belief - better numbers create better decisions.

With a background that spans hands-on entrepreneurship, running his own accounting firm, and advising growth-focused companies across industries, Daniel understands business from the inside out. He’s not just analysing reports -  he’s translating them into strategies that drive profit, strengthen cash flow, and make businesses easier to run.

What makes Daniel different is his ability to bridge the gap between numbers and people. He works with owners and leadership teams to uncover what’s really driving performance — from pricing models and team structure to client mix and operational processes - then builds tailored strategies to deliver measurable results.

Since joining SMART Business Solutions in 2018, Daniel has helped transform dozens of businesses through structured financial forecasting, system refinement, and strategic accountability. His clients value his calm, pragmatic style and his commitment to turning complex data into clear, actionable insight.

For business owners ready to grow with purpose - not just pace - Daniel offers the rare mix of financial expertise and practical business acumen that turns goals into grounded results.